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Make your newsletter effective easily
create an effective newsletter campaign is not always easy, right? We put together 5 basic rules to make your newsletter catchy and helpful to bring the best conversation rate. These are the basic principles:

1. Newsletter set up- think about your audience and the goal you want to achieve. Don`t forget to include links, images, catchy headline...
2. Consistency - it's very important to choose the day & time for your emails and make it regular. Also note, there are different strategies between B2B and B2C.
3. Type of content - Find a right balance in order to keep the readers interested. "Too much of everything" means too much. Don't spam your readers with useless, uninteresting post.
4. Segmentation - try to personalize sending information based on position, industry etc...
5. Responsive Design - make sure your newsletters are adapted to all kind of devices (desktop, tablet, mobile).

If you want to learn more about each of these principles visit our blog post (link below).
Hope it helps!

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